Case Study: Optimising Checkout Pages

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Optimising Exit Intent Pop-ups

Optimising Checkout Pages

Most e-commerce sites come pre-built with one-page or 5-stage checkouts, instead of having a checkout pages that are tailored to your visitors behaviour. We constantly disprove that there is no such thing as ‘best practice’ when it comes to a checkout process; here we show a specific customised checkout that increased our clients transactions by 27% overnight using our e-commerce conversion rate optimisation methodology (of optimising checkout pages).

Before and After

The problem

A checkout that was overly long and had too many psychological friction elements that slowed down the checkout process. Many visitors were giving up and exiting the checkout at the second and third stage.

The treatment

Separation of the checkout into a slightly shorter two-stage process, removing unnecessary fields and adding information that reassured visitors of specific issues that we had identified with the product range.

The result

Transactions increased


Revenue increased


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