Case studies

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Optimising Checkout Pages

Optimising “Exit Intent” pop-ups

We all know that Exit Intent ‘offer’ pop-ups can be extremely annoying. In-fact data shows that we’re becoming immune to them, closing them without even reading them. But what if the pop-up addresses a specific need or anxiety, or told your visitors exactly what they needed to know at that critical moment? Here we show how we used our methodology to optimise exit intent pop-ups by packing them with value (that is mapped to match the visitors’ requirements and anxieties) page-by-page and how they can get huge increases in revenue and lower bounce rates – compared to standard agencies (or out of the box) Exit Intent Popups.

Before and After

The problem

Potential buyers were exiting the site at different stages of the sales funnel and not returning to convert even though popups were in place already.

The treatment

We mapped out the visitors’ intent and anxieties page by page. We then added a specifically crafted message to address these, which appeared when users exit the page. The different pop-ups contained information to keep users interested throughout the sales funnel, and therefore comfortable enough to purchase.

The result

Conversion Rate increase


Transactions increased


Revenue increased


Case studies

Optimising Checkout Pages

Most e-commerce sites come pre-built with one-page or 5-stage checkouts, instead of having a checkout pages that are tailored to your visitors behaviour. We constantly disprove that there is no such thing as ‘best practice’ when it comes to a checkout process; here we show a specific customised checkout that increased our clients transactions by 27% overnight using our e-commerce conversion rate optimisation methodology (of optimising checkout pages).

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Shopping Basket Page Optimisation

Website design and development agencies always underestimate the importance of killing potential customers anxieties by answering the unconscious questions visitors have in their minds whilst on shopping basket pages. Many agencies build sites so they even skip this crucial page altogether and take customers straight to the checkout page(s), which is before visitors are actually ready to part with their money.

Time and time again, we prove that an increase of 25-120% is possible almost overnight with our Shopping Basket Optimisation module. Standard designers and developers make these pages based on ‘gut feeling’ or ‘best practice’ whereas with our E-commerce Conversion Rate Optimisation methodology we map-out this critical page ensuring it eliminates psychological friction, anxiety and maintains cognitive momentum – which ensures many more visitors convert to paying customers.

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Comprehensive SEO Audit

Many SEO agencies think about building inbound links or doing tiny, ineffective SEO audits, and as a result, get very few, or small increases in traffic for their clients, and as a result they miss a huge chunk of traffic (as onsite SEO can account for around 40% of your total SEO efforts). When working on an SEO strategy we always start with a comprehensive SEO audit that ensures your sites’ foundations are stable before building extensions or inviting people to visit. We’re very proud of our comprehensive SEO Audit as we gain big wins in traffic that nearly all agencies miss.

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SEO Inbound Link Detox - Penguin Recovery

The gold standard SEO strategy with most agencies will include link building – but the quality of these links fluctuates massively from agency to agency, some poor and some great. Over the years websites accumulate literally thousands of links that Google can be penalising you for without you even knowing. We believe in having only quality links on relevant sites, that add value, and all our previous work and data confirms this is the best approach. This is why an Inbound link detox is vitally important to any SEO strategy. We call this Google Penguin Recovery. The client from this case study had previous bad and fairly borderline link building carried out (by his previous agencies) and couldn’t rank well or get any Organic traffic; by detoxing, removing and disavowing their spammy links, we grew their traffic significantly.

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