Case Study: Shopping Basket Page Optimisation

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Optimising Checkout Pages

Shopping Basket Page Optimisation

Website design and development agencies always underestimate the importance of killing potential customers anxieties by answering the unconscious questions visitors have in their minds whilst on shopping basket pages. Many agencies build sites so they even skip this crucial page altogether and take customers straight to the checkout page(s), which is before visitors are actually ready to part with their money.

Time and time again, we prove that an increase of 25-120% is possible almost overnight with our Shopping Basket Optimisation module. Standard designers and developers make these pages based on ‘gut feeling’ or ‘best practice’ whereas with our E-commerce Conversion Rate Optimisation methodology we map-out this critical page ensuring it eliminates psychological friction, anxiety and maintains cognitive momentum – which ensures many more visitors convert to paying customers.

Before and After

The problem

A larger percentage of users than we’d like were exiting the site at the basket page.

The treatment

A specifically researched and tailored basket page for this range of products was crafted, built and A/B tested vs. the original basket using our unique methodology.

The result

Conversion rate increased


Revenue increased


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